Rr. Siti Muslikhah, SE., M.Sc, CDMA
Lektor
Rr. Siti Muslikhah, SE., M.Sc, CDMA
Available for contact via:
Telephone
(+62) 274 898444 Ekstensi 2700
Email
siti.muslikhah@uii.ac.id
Address
Muhammad Adnan Building,
Sarjana Terapan FBE UII Campus,
Jl. Kaliurang Km,14.5,
Umbul Martani, Ngemplak, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
- Google Scholar
- ORCID
- Scopus
- Sinta
Education
- Sarjana Ekonomi (SE-Bachelor of Management) Universitas Airlangga
- Magister Sains (Master of Science in Management),
- Cand. Doktor Manajemen Universitas Sebelas Maret
Certification
- Certified Digital Marketing Professional (CDMA)
- Sertifikat Assesor Kompetensi BNSP
- Sertifikasi Pendamping Kewirausaahaan BNSP
- Sertifikasi Tenaga Pemasar Operasional Bidang Layanan (Service) BNSP
Honors, awards, grants
- Satya Lencana Karya Satya 10 Tahun, Keppres RI No. 90/TK/Tahun 2018
- Pengendali Sistem Mutu Program Studi (PSM Prodi) Terbaik Universitas Islam Indonesia, SK Rektor No. 315/SK-REK/BPM/IV/2020
- Nilai Tertinggi NKMD (Nilai Kinerja Mengajar Dosen)
Selected key responsibilities
- Data not available (updating in progress)
Membership of association and professional bodies
- Pengurus, Ikatan Ahli Ekonomi Islam (IAEI) DPW DIY
- Member, Forum Manajemen Indonesia (FMI)
Available for contact via:
Telephone
(+62) 274 898444 Ekstensi 2700
Email
siti.muslikhah@uii.ac.id
Address
Muhammad Adnan Building,
Sarjana Terapan FBE UII Campus,
Jl. Kaliurang Km,14.5,
Umbul Martani, Ngemplak, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
- Google Scholar
- ORCID
- Scopus
- Sinta
Research interests
- Manajemen Pemasaran
- Digital Marketing
Selected publications
Journals
- Pengaruh Kepuasan Konsumen dan Kepercayaan Merek Pada Niat Berkunjung Kembali Hotel di Yogyakarta. Jurnal Manajemen ISSN 2088-7698. Volume 5 No. 1 Juni 2015
- Strategi Kekuatan Logistik Untuk Meningkatkan Kinerja di Sektor Industri Pakaian Jadi. Jurnal Ekonomi dan Bisnis Optimum. Volume 6 No. 2 September 2016
- The Influence of Brand Trust and Service Quality on Customer Preferences of online Transportation Services Users. International Journal of Latest Engineering and Management Research (IJLEMR). Volume 03 – Issue 08 August 2018
- Pengaruh Karakteristik Responden terhadap Minat Beli dengan Sustainable Fashion sebagai Variabel Pemediasi(Studi Kasus Pengikut Instagram Pijak Bumi), Jurnal Sinar Manajemen, E-ISSN 2598-398X || P-ISSN 2337-8743 Volume 09, Nomor 02, Juli 2022
Conference Papers/Proceedings
- Analysis Tailor Worker Performance in Fashion Industry Case Study: Bogor And Yogyakarta.Proceeding 3rd International Conference on Management & Muamalah 2016 (3rd ICoMM). Krabi Front By Resort Thailand
- Strategy of Logistics Power to Improve Performance in Fashion Industry Sector Proceeding 3rd International Conference on Management & Muamalah 2016 (3rd ICoMM). Krabi Front By Resort Thailand
- Kajian Model-Model Pengukuran Kualitas Layanan di Perguruan Tinggi. Prosiding Seminar Nasional dan Konferensi Forum Manajemen Indonesia Ke-9 Semarang 2017
- The Influence of Brand Trust and Service Quality on Customer Preferences of online Transportation Services Users. Proceeding “7th International Conference on Research Optimization in field of Economics and Social Sciences” 2017 in Ibis Style Myeongdong Hotel Seoul, South Korea.
- Peran Iklan Media Sosial dan Kesadaran Merek Pada Niat Beli Konsumen. Proceeding The 3rd International Conference on Accounting Research and Education (iCARE2019). Perak Malaysia 2019
- Measuring the Elemens of Brand Equity of a Diploma Program in Indonesia: A Preliminary Study. Proceeding The 3rd International Conference on Accounting Research and Education (iCARE2019). Perak Malaysia 2019
- Peran Sosial Media dalam Perspektif Marketing. Prosiding Seminar Nasional dan Konferensi Forum Manajemen Indonesia Ke-10 2018 Palembang
- Peran Iklan Media Sosial, Electronic Word of Mouth, dan Pengalaman Pembelian Pada Niat Pembelian Ulang Secara Online. Prosiding Seminar Nasional dan Konferensi Forum Manajemen Indonesia (FMI) Ke-11. 2019 Samarinda
- Dampak Electronic Word of Mouth dan Electronic Satisfaction Pada Online Repurchase Intention. Prosiding Seminar Akuntansi Manajemen dan Ekonomi 1 (SAME 1). 2019 Bandar Lampung.
- Kualitas Layanan Elektronik, Electronic Word of Mouth Serta Dampaknya Pada Minat Beli. Prosiding Seminar Nasional dan Konferensi Forum Manajemen Indonesia (FMI) Ke-12, 2020 Yogyakarta
- Peran Electronic-Word of Mouth, Electronic Satisfaction, dan Online Buying Experience Pada Niat Beli Ulang Secara Online. Prosiding Seminar Nasional dan Konferensi Forum Manajemen Indonesia (FMI) Ke-13, 2021 Makassar
- Strategi Bauran Pemasaran dan Kualitas Layanan untuk Meningkatkan Kepuasan Pelanggan di PT Trans Retail Indonesia. Prosiding Konferensi Call for Paper 1st Aplikasi Bisnis (SNABIS 1) 2022 Yogyakarta
Available for contact via:
Telephone
(+62) 274 898444 Ekstensi 2700
Email
siti.muslikhah@uii.ac.id
Address
Muhammad Adnan Building,
Sarjana Terapan FBE UII Campus,
Jl. Kaliurang Km,14.5,
Umbul Martani, Ngemplak, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
- Google Scholar
- ORCID
- Scopus
- Sinta
Selected teachings
- Manajemen Pemasaran
- Salesmanship
- Karya Ilmiah
- Kewirausahaan Syariah
- Praktik Kewirausahaan Syariah
- Manajemen Syariah
- Bisnis Pengantar
- Praktik Pengukur Kepuasan Pelanggan
Available for contact via:
Telephone
(+62) 274 898444 Ekstensi 2700
Email
siti.muslikhah@uii.ac.id
Address
Muhammad Adnan Building,
Sarjana Terapan FBE UII Campus,
Jl. Kaliurang Km,14.5,
Umbul Martani, Ngemplak, Sleman,
Yogyakarta 55584 Indonesia
Find out more:
- Google Scholar
- ORCID
- Scopus
- Sinta
Selected topics (Bachelor thesis supervision)
- Data not available (updating in progress)
Akreditasi Institusi Unggul. Universitas Islam Indonesia telah mendapatkan Akreditasi Institusi Unggul dari Badan Akreditasi Nasional Perguruan Tinggi (BAN-PT) sejak tahun 2021.